Good Copywriting

Good copywriting makes you want to eat your shampoo. It takes an ordinary ingredient list and makes a Narnia; a fantasy world that anyone can get to if only they have the right, otherwise ordinary but for whatever secret magic they’re imbued with, material stuff. In other words it makes you want to eat your soap.


  1. Tori Nelson says:

    Best opening line ever 🙂

    1. Ian Stewart says:

      Thanks! 🙂

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