Reading the news in 2017

Is advertising getting more pervasive on the web? It’s hard to tell without data at hand but I’ve been seeing more and more things like the following screenshot.


Three ads for one paragraph of content on my screen. Never mind the two persistent banners I don’t want to interact with. As a bonus, when I dismiss the pop up ad I get …


… a sponsored link. The Independent might be a bad example — maybe it’s always been like this? I don’t read it regularly. Regardless, it’s not really a fun or endearing experience as a reader.

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